To increase the response rate, surveys must not cause customers inconvenience, such as redirecting them to an external application.

• With the Eximee low-code development platform, you can seamlessly embed surveys into the existing banking applications that customers already use so that they look and feel like native features. The advantage is that you get one system where you may determine the points in the processes where you want to collect feedback, configure triggers that display surveys, and perform a quantitative as well as qualitative results analysis.

Similarly to application forms that are elements of business processes, surveys can be distributed through various channels. Moreover, thanks to integrations and business configuration, you can use digital channels to survey the events that take place in physical channels.

• For example, display a survey regarding a customer's visit to a branch or a telephone conversation with a call center in a digital channel such as a mobile app.

The Eximee low-code platform is primarily a tool for developing business applications with forms as integral elements. Much like forms, surveys can be embedded in various business contexts and implemented in different channels. However, thanks to integrations made for the forms, the adjustment of the survey's design is essentially automatic. IT ensures consistency and compatibility of survey design with the bank's branding and style guide.

While the use of third-party survey tools involves significant data security risks, the Eximee low-code platform is embedded in the bank's infrastructure, which means total control and the possibility of subjecting it to security procedures.

High response rates and reliable feedback depend on, among other things, the ability to select a sample, define the events that trigger a survey display, and set the frequency of asking for feedback.

• With the Eximee low-code platform, you can use contextual data to precisely define the survey recipients (e.g., VIPs or freshly onboarded customers) and indicate the points where the survey should appear. However, to avoid overwhelming customers with the frequency of surveys, you can define a “quiet time" after the survey is completed.

The content of surveys such as, for example, MiFID depends on the current regulations, which means that the need to modify it arises every time the legal requirements change. Another situation when time is of the essence is when you alter or implement new functionality and need to conduct a CES survey as part of A/B testing.

Leverage the Eximee low-code platform to create and distribute surveys, significantly speed up research, and ensure a quick response to regulatory changes and your customers' needs.

Provide a unique and personalized questionnaire for each respondent, and make the survey feel more like a conversation where the next question depends on the answer provided to the previous one. Apart from reducing abandonment rates, personalized surveys improve the quality of collected data.