The account transfer request at Credit Agricole, which was previously only available via desktop or in-branch, can now be accessed through the mobile app. Through its collaboration with Consdata and use of the Eximee platform, the bank has accelerated customer service and expanded its omnichannel offerings by adding another process to its digital service portfolio.
The modern market demands more from banks than just offers tailored to customer expectations. Banks are developing and implementing an omnichannel strategy across all touchpoints. This strategy aims to better meet customer needs by integrating various communication channels. Although Credit Agricole’s account transfer process had already been digitized, it was not yet available across all channels.
It is also essential to meet customer expectations by providing the best possible experience and implementing intuitive tools and solutions that address their needs.
This approach is exemplified by Credit Agricole’s collaboration with Consdata, which made it possible to carry out account transfers via the mobile app. Innovations like this respond to growing customer expectations for simple, mobile solutions that are available anytime, anywhere.
The bank created the account transfer process, and Consdata’s tool made it possible to simplify and accelerate the process while paving the way for automating additional customer service processes. Thanks to the Eximee platform, Credit Agricole has not only gained an improved account transfer process but also the ability to independently add additional request forms to the mobile application.
An omnichannel strategy is a customer service approach that combines different communication channels into a unified system. With this strategy, customers can access a bank’s services through any channel. Interactions with the bank are consistent and seamless, and any action taken in one channel is immediately reflected in all others.
Transferring an account is a process in which a bank moves a customer’s account from one institution to another on their behalf. The customer initiates the process by submitting a request. Then, the bank closes the account at the previous institution and transfers settings, such as standing orders, to the customer’s existing Credit Agricole account. This simple solution allows the entire process to be completed with just one document.
This process is convenient for both the customer and the bank. Customers don’t need to manually transfer their account settings, which simplifies the process. From the bank’s perspective, it increases competitiveness and helps attract new clients by closing their accounts at competing banks. It also leads to an increase in transaction volume, as additional settings, such as recurring transfers, are often moved as well. Furthermore, this process fosters higher customer loyalty and retention because account switching is usually considered a long-term decision.
Until now, account transfer requests at Credit Agricole could only be submitted via a web browser or at a bank branch. Thanks to the Eximee platform, customers can now submit requests directly through the mobile app, which significantly simplifies the process.
Consdata also adapted the form’s visual design to match the Credit Agricole app’s look and feel, ensuring users enjoy a consistent and intuitive experience regardless of the device they use.
Screenshots displaying the form within the bank’s mobile application.
From the bank’s perspective, the launch of the account transfer request feature on the mobile app is a significant milestone. It is the first request form available on both the desktop version and the native mobile app, thanks to the Eximee platform. This solution allows the bank to roll out additional request forms on the mobile platform in the same streamlined way that they have been deployed on other platforms.
It’s also worth noting that the authorization components that ensure the security of the process were developed by the bank and integrated with the platform. App users can authenticate with a PIN code, and desktop users can verify their identity with SMS codes, ensuring speed and security.
The Consdata team played a key role in implementing the account transfer request feature in the Credit Agricole mobile app. We developed a dedicated mobile channel for the bank’s application and adapted the Eximee platform form to meet the bank’s needs while considering customer interaction.
Our involvement didn’t end with the integration. We also supported Credit Agricole in connecting their custom authorization component with the Eximee platform, providing technical and analytical support. As a result, the solution operates smoothly and securely while meeting the highest quality standards.
Launching the account transfer request in Credit Agricole’s mobile app is a significant step toward improving accessibility for customers. This solution enables users to access banking services anytime, anywhere, aligning with the bank’s “mobile first" strategy that prioritizes delivering services through mobile channels.
The introduction of this feature in the mobile app is also a key milestone in developing an omnichannel strategy. Pursuing a seamless customer experience across platforms ensures that interacting with Credit Agricole is intuitive and convenient. Customers benefit from personalized, tailored service, enhancing satisfaction and strengthening long-term loyalty to the bank.
Instead of developing an entirely new process dedicated to the mobile app, the bank extended the reach of its existing account transfer request to the mobile channel.
This approach is especially important in the context of an omnichannel strategy, which focuses on delivering consistent customer experiences across all channels. As a result, the bank can introduce new solutions quickly, saving both time and resources.
Implementing Eximee brings not only immediate benefits but also long-term potential. With the platform integrated, the bank now has the ability to independently create and embed new forms within its mobile app.
Eximee gives the bank flexibility in expanding its portfolio of forms in the future—without the need to engage additional technical resources. Moreover, the mobile version of the request is fully aligned with the native app design and seamlessly integrated with device controls.
With the introduction of the account transfer request in the mobile app and collaboration with Consdata, Credit Agricole is well on its way to achieving its strategic goals in the coming years. These initiatives align with the bank’s key development areas, providing short-term operational benefits and long-term competitive advantages.
The bank is committed to providing one of the best mobile banking experiences for individual customers. By using Eximee to embed the request form in the app, Credit Agricole becomes more accessible by offering solutions that meet the expectations of today’s mobile-first users. Each new form added to the app brings us closer to building a more advanced and competitive mobile ecosystem.
Eximee is a scalable tool that can be adapted to different customer segments, including the business sector. Opening mobile channels lays the foundation for expanding the bank’s offering and streamlining processes such as business account management or the acquisition of financial products.
Implementing the Eximee platform allows the bank to make its entire product and service portfolio, including acquisition processes, available through digital channels. Modern digital solutions allow for the gradual integration of additional processes into the mobile app and online banking, thus fulfilling the vision of a comprehensive digital offering for customers.
In order to become a leader in customer relationships, both personal and digital, a bank must implement innovative solutions. Convenient and intuitive forms, such as the account transfer request form, create positive user experiences and foster customer trust and loyalty.
One of the pillars of the bank’s strategy is the development and transformation of omnichannel processes. The goal is to provide customers with a consistent experience across all channels. With Eximee, Credit Agricole can integrate and evolve its processes across various platforms, enabling seamless service migration between channels and further personalization.
Collaborating with Consdata and using Eximee does more than meet the goals of today. Instead, it lays the foundation for dynamic growth and future innovation in digital banking channels.
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Eximee Team
